10 Best Marketing & Research Startups – 2016

December 2016

Years-over-years, marketing research has matured in India and moved towards becoming a huge industry. With efficient analysis of the information gathered, marketing research strives to orient the enterprise with customer expectation and delivering value. Trusted as the one of the key decision making tools, the whole gamut of this industry has witnessed a radical change due to the introduction of social media and access of the real time data of the consumers. Overall India-based marketing & research services industry has touched $20 billion in 2015 and all set to double by 2020 to $38 billion. Due to the existence of the immense...

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Table of Contents

8

Cyber-Security – Your Priority In A Dangerous Digital Age

Nilesh Jain, Country Manager, Trend Micro

14

The Value & Need of Processes Optimization for SMEs in India

Kunal Singhal, Founder & MD, Eazy ERP

20
28

Understanding the System of An Evolving Startup Ecosystem

Pranav Marwah, Co-Founder, thinQbate

32

Indian Startup Ecosystem – Challenges, growth & Opportunities

Mahesh Lingareddy, Founder & Chairman, Smartron

36

New Business Horizons: How Ad-tech is changing the Mobile App Economy in India

Ashwin Shekhar, Head of Global Sales, Glispa Global Group

42

Are Indian Events Ready to get Bigger, Better & Profitable?

Hitesh Gossain, Founder & CEO, Onspon

46

How Digital Financing Services Help in Uplifting SMBs

Pradeep Shekhawat, Head SMB Business, PayU India

50

Think You're Cut Out For Doing Iot And Cloud?

Aashish Kalra, Chairman, Cambridge Technologies

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