By Martin Hill, Vice President of Marketing, International, Epicor Software Corporation
The 1992 founded Austin based Epicor Software Corporation is a business software company offering business software solutions to the manufacturing, distribution, retail and services industries.
The role of Chief Information Officer (CIO) first had a presence on the board of organizations in the eighties when companies, mainly in North America, such as Bank of America and American Airlines, first formalised the post. It was undoubtedly a monumental turning point in the history of IT leaders, putting them on par with other C-suite executives.
Technology, for the first time, became recognised as a critical part of business strategy. 35 years on, are we experiencing yet another tipping point where CIOs are not just implementers or influencers but are critically inspiring and transforming how businesses are run today?
With ERP taking a large share of the IT budget and playing a significant operational role in improving the speed and efficiency of processes for faster, better-informed decision-making, we have done our own research into the role of the changing CIO over the past year. What it tells us is that we’re experiencing a moment of change.
Consider the Status Quo to Understand the New Breed
Typically we are seeing that the role of the CIO now falls into four broad categories and increasingly that the role is moving away from simply being an improver that we would have seen in the early days, to a much more transformative role that is shaping today’s businesses.We broadly categorise these as:
CIOs Don’t Give Themselves Credit Where Credit’s Due
Employees beyond the IT department view CIOs as having much more strategic input than they give credit to themselves. In the UK for example, CIOs see themselves more as influencers rather than transformers who are changing the very nature of business, where their non-IT counterparts consider them to be much more critical to the strategic direction of the business. The same can also be said in the Middle East and North Africa (MENA) where 36 percent of CIOs feel their role has changed from influencer to innovator but conversely, their peers elsewhere feel the shift is actually less about being an innovator but more about more critically transforming the business (42 percent).
The CIO Agenda Changes According to Where in the World You Work
Broadly speaking the role of the CIO is seen as one that is so much more than a facilitator of IT across the world, but when it comes to the objectives and business drivers, these do in fact differ depending on where you are based.
Expansion into new markets features in the top three business drivers across Western Europe, however in MENA the CIO is squarely focused on new customer recruitment and retention (43 percent) as well as controlling the data explosion (40 percent). Conversely, non-CIOs in MENA considered both new customers and getting products to market quicker as key business drivers, showing that the two go hand in hand when it comes to overall business profitability.
Equally when it comes to business objectives for CIOs in Western Europe, the top priority is improving information access and analysis with a staggering 80.5 percent of French CIOs citing this. Whereas in MENA it’s more about improving the IT user experience for employees and transforming the IT function to support the need for better business agility.
As emerging market CIOs look to leapfrog their western counterparts by assessing existing and new technologies to help achieve business goals, they are however not considering strategy as one of their top three attributes but see their role as being more about proactivity, innovation and good communication. In the Middle East, we are seeing a large volume of start-ups and we expect rapid development of online sites that do what eBay, Amazon and others have long done. It’s likely that CIOs, particularly in the retail industry will get pushed into creating these virtual presences so will typically be hands-on. But if they are to truly become transformers they need to be more actively involved in strategy setting, enabling flexibility and change. Today’s CIO anticipates and solves business problems with IT–not just solving IT problems and this has to be realised.
Culture also plays a large part in that strategic direction. If you think that the role of CIO originally began in North America, it is also fair to say that external factors and business culture in that market has also dictated how the CIO operates. With requirements around compliance to various regulations and data protection, the CIO has had no choice but to be part of the strategy that shapes how a business operates but also legally complies.
Technology investment in this market also tends to be a couple of years ahead of even the most advanced economies in EMEA. CEOs want to automate to extract cost and they need security and governance to meet tides of regulations, but they also want CIOs to provide decision-support through business intelligence and other applications such as ERP. The difficulty is that many CIOs run out of hours in the day or pounds and euros to invest which brings other challenges in how to manage the day-to-day work with the strategic direction.
The Advent of the New CIO
Where once technology was simply the enabler of business, it has now become its advantage. With that also comes this changing role of the CIO. Readily assuming the mantle of change, and with a seat firmly at the top table they will undoubtedly transform businesses for the better. Driving through change, delivering on an architecture that allows rapid response and providing tools that offerinsight and decision support, we will ultimately see the global CIO doing things better as well as doing better things.